This means creating:

1 pillar page (a deep, comprehensive guide)

5–10 supporting articles covering subtopics

Strong internal links connecting everything

This works because Google and AI‑search systems now rank entities and topical expertise, not random individual pages. 

When your site demonstrates depth on one clear topic, Google instantly understands what you’re an authority on — and ranks you faster.

Why this “trick” works (backed by sources):

Search engines in 2026 reward clear topical coverage and structured clusters.
– topic clusters outperform random keyword targeting, and strong entity signals help content win rankings in AI‑driven results.

Clusters dramatically boost topical authority, which is now a major ranking factor.
– isolated posts fade, while interconnected content hubs increase authority and rankings.

Google ranks new sites faster when they show topic expertise from day one.
– a lack of topical authority is a top reason new websites fail to rank, and building clusters early accelerates visibility.

Step 1: Pick ONE narrow topic.

Example: instead of “fitness,” choose “kettlebell training for beginners.”

Step 2: Publish a pillar page.

Make it the “ultimate guide” covering the entire topic.

Step 3: Write supporting pages:

Examples:

Best kettlebell weights for beginners

10‑minute kettlebell routines

Kettlebell safety mistakes

Kettlebell exercises for fat loss

Step 4: Link them all together with contextual anchors.

Step 5: Refresh the cluster regularly.

Small updates give ongoing ranking momentum.